Why Business Blogging isn’t a Maybe, it’s a Must
In the Business World, Blogs are ‘Influencers’
It’s common to associate ‘blogging’ with lifestyle blogs, food blogs, travel blogs, mummy blogs and before and after pics of women who lost lots of weight after cutting out all the things that make them happy from their diets. Sure, they might look great, but you know they just really want a smash a pie and a Speights.
But these days, ‘blogging’ and ‘business’ go hand in hand too. You’ve probably heard the word ‘influencer’ sprinkled around the www lately: these folk are people who have such a large and loyal social media following that brands and businesses partner with them (read: give them free stuff) to advertise to their audience.
Influencers & business blogging are kind of the same
This is not a post about how to become an influencer or why it’s a good idea to partner with one. But when you look at all the reasons why ‘influencer’ even became a commonplace word let alone a legitimate form of employment, you can see why blogging and social media exposure has its benefits.
Just like influencers wouldn’t have food on their tables without the power of their blogging platforms, a blog is the plate that your business’ bread and butter sits on. Or something like that. A blog can offer value to your customer base, tell the world that you know what you’re talking about, set you up to be a leader in your field (take that, competitors!), give you more leads, freshen up your web presence, and make Google like you more when it comes to search results.
Should your business have a blog?
In the same way that Mickey and Minnie are meant to be, business blogging goes hand-in-hand with social media. Businesses that can get the most out of a business blog probably:
- Recognise that social media is a key marketing channel
- Target customers that use social media
- Have lots of news to share regularly, like product updates or new information
- Connect with their customers over a long period of time, not just one-off meetings
- Have a recognisable personality to their brand
Urgh, no one’s got time to write a blog
Of course, blogging takes time. And who’s got time to fit that in when you’ve got clients to do work for (and get paid for), or meetings to attend, or products to develop, or … anything business people like you do? That’s why companies like Lingo exist. We help you get the results you know you want, when you don’t have time to do it yourself. Lingo specialises in writing the words you want to say but don’t know how to (and don’t have the time to). We partner with Kiwi businesses just like yours to write regular, engaging, quality content that sets your business apart from the pack.
Keen to see what we could do for you? Drop Lingo a line today – we’d love to meet you.