Top 8 Tips When Starting a New Business Blog
So you’ve decided to launch a brand-spanking new blog. Awesome! But as is the case with any new venture, it can be a bit daunting getting started.
Need a few tips? We’ve got eight of them for you here.
- Settle on a theme. Whether you’re creating a business blog or something more personal, it’s important to establish a theme of your blog, both to give your reader some context around why they should visit your blog and help you come up with fresh content.
- Have a voice. The beauty of a blog is that you’ve got the freedom to write about whatever you want to, how you like. Obviously within the parameters of your business you will be limited somewhat around how ‘out there’ your public opinions are allowed to be, however a business blog still gives a professional organisation the ability to express themselves in a friendlier, more relaxed way than other modes of communication.
- Post regularly. If you want to keep your readers engaged, post more often – it’s as simple as that. For a personal blog you’re probably looking at three or four posts a week; for a business blog it will probably be a maximum of two.
- Plan ahead. A blog requires a bit of work, and it’s all too common for well-meaning businesses and individuals to launch a blog then a few months later leave it to die a slow death. To remain on top of everything, create a content schedule which is basically an outline of what you’re going to write about, when. If you can, write in advance so you’re always a few steps ahead of yourself. It’s always hard having to catch up.
- Aim for at least 500 words. That’s short enough to keep people interested but not so long that they get bored.
- Include photos. While a blog post is usually more about the words (depending on your theme, of course), photos and other imagery are great page breakers. Use images to break up long fields of text and provide a visual representation of what you’re talking about – often images help to explain your point better anyway. Always make sure the images you use are high-resolution (which means ‘not fuzzy’). You’re not meant to poach images from Google due to ownership rights, but everyone does. To get around this, always credit the website you borrow your images from, take your own (modern smartphones usually have great cameras these days, or invest in a Canon or the like), buy them from a site like this, or download equally beautiful images for free from a site like this.
- Proofread. Always. For a reader, there’s nothing worse than reading a business blog that’s filled with mistakes (unless that’s the vibe you’re going for, like this blog). If you don’t quite trust your own proofreading abilities, ask someone else to help you out.
- Ask someone else to manage your blog for you. Sometimes managing a blog can seem a bit overwhelming, and that’s OK. But if you’ve decided to set up a blog, commit to the long-term and make sure you keep on keeping on. That doesn’t mean you have to do it all yourself though. If you’re a business, investing in a freelance copywriter is a great way to ensure the work gets done while you focus on more important stuff. The beauty of a freelance copywriter is that they’re often so removed from the day-to-day running of your business that they’re able to write well-crafted and objective copy that your target audience really relates to. They’re also flexible enough to come into your office and discover exactly what makes you tick, ensuring that all the content that is published on your blog matches you and your business perfectly.
Need a hand to manage your own business blog? Lingo is an expert at writing blog posts and editorial articles for small- and medium-sized businesses just like yours. Ready to take the plunge? Just drop us a line – we’d love to chat.