Category Archive for "Strategy"

When it’s Time to Ask a Content Marketing Agency for Help

When it’s Time to Ask a Content Marketing Agency for Help

Because you don’t have to do it all yourself The next time someone asks you why your blog hasn’t been updated since May 2013, you might punch something. Or someone. There’s barely enough time for showering let alone keeping a

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2015 content marketing trends

2015 Content Marketing Trends

Embrace change and stay ahead of the content marketing game. Content marketing trends and techniques change as quickly as a cat moults in summer, which is why it’s important to stay ahead of the game when it comes to your own

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Facebook is important for businesses

Here’s Why Facebook is Important for Businesses

Because Facebook wasn’t just made for tweens and mums OK, I admit it. If I visit Facebook on any given day, I’m instantly bombarded by ridiculous memes, gossip columns and incredible Taylor Swift videos, not to mention a plethora of baby

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writing pad and pen

3 Easy Ways to Beat Writer’s Block

Because even though you’re a genius, sometimes your best ideas get stuck in your brain stem. One of the most demoralising things in the world for people who introduce themselves to strangers as, “I’m a writer,” is not physically being

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Three Reasons Why You Need a Content Strategy

What do you want to be when you grow up? When your teacher asked you what you wanted to be when you grew up and you decided that an astronaut was going to be your career choice, there were high

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What is a Content Strategy?

Content what? ‘Content strategy’ is a daunting term. You’ve already figured out that content makes the digital world go round, but adding on ‘strategy’ conjures up images of boardrooms and planning and numbers and lots of chefs. Fear not: we’re

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What is SEO Lingo

What is SEO & Why Should I Care?

I’ll put my hand up and admit that, when I was just learning, when experts raved on about ROI, EDM, CMS, CPA and pretty much any other marketing-related acronym, I smiled and nodded and pretended I knew what they were talking

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Improve Your SEO Lingo

Five Easy Ways to Improve Your SEO

If your organic traffic has dropped and these days you’re relying on existing clients to come back to you for work rather than new clients you can wow with your pizazz, it’s possible your website could do with a bit

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What is content marketing?

What the Heck is Content Marketing?

When I was small, My Little Ponies were all the rage. One of my friends had, like, billions of them. I had three – and only one was actually legit (this one). In the moment, I felt like I was

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Does My Business Need a Blog?

If you predominantly rely on the big wonderful world of web for business, the answer is probably yes. “Why?” I hear you ask incredulously. “Isn’t a blog just one of those self-indulgent life stories that details everything someone’s done since

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