Category Archive for "Content Marketing"

9 Tips for Wannabe Writerse

9 Tips for Wannabe Writers

Because it’s not always easy to start writing So you like to think you’re a bit of a writer. You dream of writing to make a living; to work when, where, how you want; to be the next JK Rowling;

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2015 content marketing trends

2015 Content Marketing Trends

Embrace change and stay ahead of the content marketing game. Content marketing trends and techniques change as quickly as a cat moults in summer, which is why it’s important to stay ahead of the game when it comes to your own

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Spelling, grammar & punctuation matter to content marketing

Spelling, Punctuation & Grammar Matter to Content Marketing

Because apostrophes are important, dammit We live in a world of extremes when it comes to punctuation and grammar. Half of us couldn’t care less when it comes to apostrophes; the other half would marry one if we could. Urban

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Facebook is important for businesses

Here’s Why Facebook is Important for Businesses

Because Facebook wasn’t just made for tweens and mums OK, I admit it. If I visit Facebook on any given day, I’m instantly bombarded by ridiculous memes, gossip columns and incredible Taylor Swift videos, not to mention a plethora of baby

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Three Reasons Why You Need a Content Strategy

What do you want to be when you grow up? When your teacher asked you what you wanted to be when you grew up and you decided that an astronaut was going to be your career choice, there were high

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What is a Content Strategy?

Content what? ‘Content strategy’ is a daunting term. You’ve already figured out that content makes the digital world go round, but adding on ‘strategy’ conjures up images of boardrooms and planning and numbers and lots of chefs. Fear not: we’re

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What is SEO Lingo

What is SEO & Why Should I Care?

I’ll put my hand up and admit that, when I was just learning, when experts raved on about ROI, EDM, CMS, CPA and pretty much any other marketing-related acronym, I smiled and nodded and pretended I knew what they were talking

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Improve Your SEO Lingo

Five Easy Ways to Improve Your SEO

If your organic traffic has dropped and these days you’re relying on existing clients to come back to you for work rather than new clients you can wow with your pizazz, it’s possible your website could do with a bit

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What is content marketing?

What the Heck is Content Marketing?

When I was small, My Little Ponies were all the rage. One of my friends had, like, billions of them. I had three – and only one was actually legit (this one). In the moment, I felt like I was

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