5 Reasons You Need a Business Blog – Right Now

5 Reasons You Need a Business Blog – Right Now

Blog, News, Media, Latest … Whatever you want to call it, they’re all essentially the same: an outlet that enables businesses to share their latest news, views and reviews with their audience in a casual, non-confronting way. But business blogs

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When it’s Time to Ask a Content Marketing Agency for Help

When it’s Time to Ask a Content Marketing Agency for Help

Because you don’t have to do it all yourself The next time someone asks you why your blog hasn’t been updated since May 2013, you might punch something. Or someone. There’s barely enough time for showering let alone keeping a

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9 Tips for Wannabe Writerse

9 Tips for Wannabe Writers

Because it’s not always easy to start writing So you like to think you’re a bit of a writer. You dream of writing to make a living; to work when, where, how you want; to be the next JK Rowling;

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2015 content marketing trends

2015 Content Marketing Trends

Embrace change and stay ahead of the content marketing game. Content marketing trends and techniques change as quickly as a cat moults in summer, which is why it’s important to stay ahead of the game when it comes to your own

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Spelling, grammar & punctuation matter to content marketing

Spelling, Punctuation & Grammar Matter to Content Marketing

Because apostrophes are important, dammit We live in a world of extremes when it comes to punctuation and grammar. Half of us couldn’t care less when it comes to apostrophes; the other half would marry one if we could. Urban

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Christmas Brand Loyalty

Where Brand Loyalty & Christmas Marketing Meet

Because now’s the perfect time to build brand loyalty As Christmas peeks its magical head over the horizon, the whole of New Zealand breathes a deep sigh of relief. Work is winding down for another year, which means priorities are

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Why a copywriter is good for business

Six Ways a Good Copywriter Will Help Your Business

Because copywriting isn’t just about words The number of times I’ve been asked to help someone with law-related bits and pieces is incredible. Uh guys, I’m a copywriter, not a copyright-er. Yep, there’s a difference. A copywriter writes persuasive copy (advertising

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Facebook is important for businesses

Here’s Why Facebook is Important for Businesses

Because Facebook wasn’t just made for tweens and mums OK, I admit it. If I visit Facebook on any given day, I’m instantly bombarded by ridiculous memes, gossip columns and incredible Taylor Swift videos, not to mention a plethora of baby

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writing pad and pen

3 Easy Ways to Beat Writer’s Block

Because even though you’re a genius, sometimes your best ideas get stuck in your brain stem. One of the most demoralising things in the world for people who introduce themselves to strangers as, “I’m a writer,” is not physically being

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Three Reasons Why You Need a Content Strategy

What do you want to be when you grow up? When your teacher asked you what you wanted to be when you grew up and you decided that an astronaut was going to be your career choice, there were high

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