Scriptwriting for Video: Cutting Through the Noise

Scriptwriting for Video: Cutting Through the Noise

The Quality of Your Scriptwriting Will Make or Break the Success of Your Video If you’re anything like me, The Handmaid’s Tale is appointment viewing every Thursday night on Lightbox (tell me: how did she get that grenade??). Watching Instagram

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Why You Should Hire a Freelance Copywriter instead of Doing it Yourself

Hire a Freelance Copywriter – Don’t Do It Yourself

A Freelance Copywriter Will Save You Money – No Jokes We Kiwis were born to DIY – according to Mitre 10, it’s in our DNA. But if you’ve ever gotten halfway through sanding the exterior of your house and wondered

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Why Business Blogging isn’t a Maybe, it’s a Must

Why Business Blogging isn’t a Maybe, it’s a Must

In the Business World, Blogs are ‘Influencers’ It’s common to associate ‘blogging’ with lifestyle blogs, food blogs, travel blogs, mummy blogs and before and after pics of women who lost lots of weight after cutting out all the things that

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Why Simple Language Makes You Sound Smarter

Why Simple Language Makes You Sound Smarter

(Because no one likes a wanker) Recently I stumbled across a hilariously-titled study by a guy at Princeton University that, in a nutshell, says that the simpler you write, the smarter your readers will think you are. “Consequences of Erudite

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Website Content: 10 Pages Every Website Needs

Website Content: 10 Pages Every Website Needs

Whether you’re a start-up or a corporation, your website needs these pages If you’re not online, are you really in business? In 2018, that statement couldn’t be any truer. A website is a business’ best sales tools. It’s your public

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How to Get Inside Your Target Audience’s Head

How to Get Inside Your Target Audience’s Head

“Who is my target audience?” Before a professional writer puts pen to paper (or fingers to keyboard as the case is more likely to be), they first need to establish who they’re writing for. Why? Because just like an MC

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Top 8 Tips When Starting a New Business Blog

Top 8 Tips When Starting a New Business Blog

So you’ve decided to launch a brand-spanking new blog. Awesome! But as is the case with any new venture, it can be a bit daunting getting started. Need a few tips? We’ve got eight of them for you here. Settle

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Why Using Correct Punctuation is Good for Business

Why Using Correct Punctuation is Good for Business

I’m not afraid to admit that if I wander past a café that has a blackboard sign proudly placed outside, and if that blackboard sign has an incorrectly-placed apostrophe, I lick one of my fingers and rub the error out

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How to Write for SEO – and Why You Should

How to Write for SEO – and Why You Should

If you’re making the effort to write great content, you want people to read it, right? But unless your audience is the kind to sit in front of their computer at all hours of the day watching for the latest

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5 Tips for Dreaming Up Content to Post on Your Business Blog

5 Things to Write About on Your Business Blog

It goes without saying that a business blog should be updated regularly because simply being the owner of a fancy domain name isn’t going to get you very far. But one of the most common reasons why a business might

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